Soccer Jersey That Keeps You Cool Created By... Coors?

Coors Light has come up with a soccer jersey to keep players cool on and off the field. The Chill Jersey is billed as the first-ever smart soccer jersey. It features built-in thermal sensors that detect when your body temperature rises, activating a cooling system to keep you comfortable. It also includes a "Captain's Beer Band" so you can always have a beer on hand when you're playing or (most likely) watching soccer. The limited-edition jersey is available through late July at TheChillJersey.com.