CareLink, Central Arkansas’s Area Agency on Agingis responding to the COVID-19 pandemic in a way that is becoming all too familiar with nonprofits – they’ve converted their largest fundraiser, Cupcakes for Goodness Sake into a virtual event.Putting a hold on the annual cupcake competition and street festival, CareLink is launching their own take on the virtual run/walk with Cupcakes on the Run.
Registration opens Monday, Aug. 10 and will offer participants four categories: 1 mile, 5k, 10k, and cumulative. Participants can complete the distance of their choice starting Thursday, Oct. 15, with the deadline to submit route information on Monday, Nov. 30. To submit, they will send a screenshot of their route toDevelopment@CareLink.orgor tag CareLink’s social channels and use the official hashtag CupcakesOnTheRun2020.
“With COVID-19, we knew it would be irresponsible to move forward with Cupcakes in the way the community has grown to love. We also knew it would be difficult to turn it virtual without losing a key part, the cupcake competition,” said Meredith Hale, Director of Development. “So, we created Cupcakes on the Run, a family-friendly competition for people of all ages that raises awareness for CareLink services in a safe way until we can eat cupcakes together again.”
Registration is $25 throughEventbrite.comand includes a t-shirt. Prizes will be awarded to the top male and female participants in each category. Proceeds from Cupcakes on the Run benefits CareLink’s services like Meals on Wheels, in-home care, urgent needs, family caregiver assistance, and more. Last year, CareLink raised $45,000 through Cupcakes for Goodness Sake. Participants will have the chance to purchase extra shirts and make donations. CareLink, a local nonprofit, has been providing care to older Arkansans and their families in Central Arkansas since 1979.
If you are interested in sponsoring this year’s event, call CareLink’s Development Department at 501-688-7446. For more information about supporting CareLink, visitwww.CareLink.org.